营销管理证书克拉夫顿-成绩证书

此课程图仅提供获得学位和/或证书的一种可能途径 for reference only. Please schedule an appointment with a counselor to develop your individualized Student Education Plan.
与辅导员讨论转学选择也很重要，因为每所大学都会要求特定的课程.
请注意:在线课程因学期而异. Refer to the current Class Schedule for accurate online course availability.

下面的路径代表了这个项目的一个高效和有效的课程顺序. 个别情况可能需要对这一途径进行一些改变. It is always recommended that you meet with an academic counselor to develop a personalized educational plan.

这些课程是有意安排的，应该按照它们出现的顺序排列优先级. 如果你不能在一个学期内修完所有的课程, 你应该优先选择以下顺序的课程.

Program Map

O Available Online
GE General Education
Program Requirement

1st Semester

10 units
BUSAD 100
Introduction to Business
Provides a survey of the field of business; provides a background in business and serves as the basic beginning college course in business subjects. Recommended for all business majors.

Course Details:

    CIS 101
    计算机与信息技术导论
    计算机与信息技术概论, including the history, terminology, computer hardware and software components, operation of computer systems, networking, ethics, security, 检查信息系统及其在商业中的作用. 包括概述和使用选定的软件，包括操作系统, word processors, spreadsheets, presentation applications, database management systems, and basic web design and programming. 讨论计算机对社会和工作场所的影响.

    Course Details:

      PREREQUISITE: ENGL 101 - Freshman Composition
      英语101:大学阅读与写作是一门第一年开设的课程，旨在建立学生在阅读和写作方面的现有知识和实践. In particular, 本课程着重于培养你分析性阅读和主动阅读的能力, conducting academic-level research, 与学术和创造性的思想家进行对话. 本课程将使你在写作中做出有意义的选择，并制定灵活和个性化的学习策略, 同时加强你作为一个学者的声音，建立你作为一个学生的信心.
      OR
      英语101:大学阅读与写作是一门第一年开设的课程，旨在建立学生在阅读和写作方面的现有知识和实践. In particular, 本课程着重于培养你分析性阅读和主动阅读的能力, conducting academic-level research, 与学术和创造性的思想家进行对话. 本课程将使你在写作中做出有意义的选择，并制定灵活和个性化的学习策略, 同时加强你作为一个学者的声音，建立你作为一个学生的信心. 本课程的内容和经验适合希望获得荣誉学分的学生.

      2nd Semester

      10 units
      ACCT 208
      Introduction to Financial Accounting
      财务会计的基本概念和程序，包括使用, interpretation, preparation, and analysis of financial statements. 记录和报告以会计周期为重点的商业交易, 公认会计原则和会计政策选择. Includes issues relating to asset, liability, and equity valuation; revenue and expense recognition; cash flow; internal controls and ethics.

      Course Details:

      BUSAD 105
      Entrepreneurship and Small Business Management
      介绍创业精神和管理小企业的原则. 强调有效的商业计划的发展和必要的知识和技能，以开放和经营一个成功的小企业，包括管理增长, pricing, advertising, financial analysis, record-keeping, budgeting, purchasing and controlling inventory, franchising, and acquiring capital.

      Course Details:

        BUSAD / COMMST 155, COMMST 111, 111H, or 140
        Choose One Course from The Following:
        Examination of individual, 团队和组织行为，因为它影响工作场所的表现和生产力. Exploration of issues including diversity, leadership, teamwork, motivation, employee development, ethics, 决策和解决问题的能力，以提高工作中人际关系的有效性为目标. This course is also offered as SPEECH 155.

        Course Details:

        OR
        Examination of individual, 团队和组织行为，因为它影响工作场所的表现和生产力. Exploration of issues including diversity, leadership, teamwork, motivation, employee development, ethics, 决策和解决问题的能力，以提高工作中人际关系的有效性为目标. This course is also offered as BUSAD 155.

        Course Details:

        OR
        在人际关系的背景下，对沟通过程的动态进行考察. 有效倾听和准确表达言语和非言语信息的原则. Development of skills including assertiveness, conflict management, 自我表露和情感表达可以改善与他人的个人和职业互动.

        Course Details:

        1. Transfers to UC
          2. OR
          在人际关系的背景下，对沟通过程的动态进行考察. 有效倾听和准确表达言语和非言语信息的原则. Development of skills including assertiveness, conflict management, 自我表露和情感表达可以改善与他人的个人和职业互动. 本课程的内容和经验适合希望获得荣誉学分的学生.

          Course Details:

          1. Transfers to UC
            2. OR
            小组互动的入门原则和技巧，包括小组讨论的参与, symposiums and cooperative problem-solving. Development of skills in agenda setting, decision making, group leadership, conflict management and professional presentations. 强调批判性思维和有意义的沟通，因为他们适用于商业工作, education and the community.

            Course Details:

            1. Transfers to UC

              2. 3rd Semester

              10 units
              BUSAD / COMMST 145 - Business Communication
              在商业环境中进行有效的口头和书面沟通的原则和技巧. Organization, composition, presentation and analysis of letters, memorandums, oral and written reports, proposals and resumes. 培养面试和协作解决问题的能力. 强调多样性和在全球市场中使用技术. This course is also offered as COMMST 145.

              Course Details:

              1. Prerequisite: ENGL 101
              2. Prerequisite: ENGL 101H
              OR
              在商业环境中进行有效的口头和书面沟通的原则和技巧. Organization, composition, presentation and analysis of letters, memorandums, oral and written reports, proposals and resumes. 培养面试和协作解决问题的能力. 强调多样性和在全球市场中使用技术. This course is also offered as BUSAD 145.

              Course Details:

              1. Prerequisite: ENGL 101
              2. Prerequisite: ENGL 101H
              CIS 163
              Adobe Photoshop
              Design, creation, 以及使用Adobe Photoshop处理原始和现有的图像和照片. 准备Photoshop中的Adobe认证专家(ACE)认证考试.

              Course Details:

                MARKET 100
                Marketing Principles
                成功管理的商业公司所采用的营销原则和方法. Topics include demand analysis, forecasting, product development, price determination, distribution channels, material handling, advertising, and personal selling.

                Course Details:

                  Apply for Graduation!

                  现在你已经注册了最后一学期的课程，是时候申请毕业了! Schedule an appointment with a counselor 完成毕业检查，以确保你在获得学位/证书的道路上. 在你的预约期间，辅导员可以帮助你提交毕业申请. Feel free to review the Steps to Graduation prior to your appointment and be aware of the Graduation Application Deadlines found on Step 2.

                  记住:如果你想参加五月举行的毕业典礼，你必须在三月回复! We look forward to celebrating with you.

                  4th Semester

                  6 units
                  CIS 111
                  Web Page Programming and Design
                  介绍网页设计的个人用户，企业用户，和计算机专业人士. Introduces web page design, programming, and administration using HTML, DHTML, XHTML, CSS and scripting languages. 学生将设计、创建、发布和维护网页.

                  Course Details:

                  MARKET 110
                  Principles of Advertising
                  检查现代广告和促销的主要组成部分. 探讨的关键领域包括广告的社会和经济作用, controls over advertising, planning of the campaign, and the role of research, media playing, 广告策略以及与其他营销要素的协调.

                  Course Details: